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| APG&E - SimpleSaver 10 | 10 months | $0.095 / kWh |
| Express Energy - Flash Value 12 | 12 months | $0.096 / kWh |
| 4Change Energy - Maxx Saver Value 12 | 12 months | $0.096 / kWh |
| Discount Power - Bill Credit Bundle 12 | 12 months | $0.098 / kWh |
| Cirro - Simple Bill Credit 24 | 24 months | $0.099 / kWh |
| Frontier Utilities - Frontier Saver Plus 12 | 12 months | $0.103 / kWh |
| Gexa Energy - Gexa Eco Saver Plus 12 | 12 months | $0.104 / kWh |
| Atlantex Power - Radiance1000 12 | 12 months | $0.122 / kWh |
| Veteran Energy - Valor 12 | 12 months | $0.132 / kWh |
| TXU Energy - Smart Edge 12 | 12 months | $0.139 / kWh |
| TriEagle Energy - Real Deal 12 | 12 months | $0.139 / kWh |
| Constellation - 12 Month Usage Bill Credit | 12 months | $0.147 / kWh |
| Reliant - Reliant Power Savings 12 plan | 12 months | $0.155 / kWh |
| Direct Energy - Live Brighter Lite 12 | 12 months | $0.165 / kWh |
| Rhythm Energy - Clear Choice 12 | 12 months | $0.170 / kWh |
| Green Mountain - Pollution Free Conserve 12 Preferred | 12 months | $0.175 / kWh |
| Payless Power - 6 Month - prepaid | 6 months | $0.186 / kWh |
Please note: All rates above are accurate as of 10/04/2025, 8:40:14 PM CDT for ZIP Code 76301. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Energy deregulation took effect in many parts of Texas back in 2002. This gave residents and business owners the power to choose their own electricity providers rather than being required to buy energy from their local utility companies. As a resident of Wichita Falls, which has a deregulated energy market, you can explore different electricity plans and sign up with a light company that meets your needs.
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In Wichita Falls, the average rate on the Choose Texas Power marketplace for 500 kWh in 2025 is 20.58 cents per kilowatt hour (kWh), marking a .8% decrease from 2024. The rates for the 1,000 kWh and 2,000 kWh usage levels are 13.9 cents and 16.2 cents, respectively, which are 11.4% and 4.1% lower compared to the average rates in 2024.
Having as many energy options as you do in a deregulated market can feel overwhelming. To help, we’ve highlighted a few of our most popular electricity providers across Texas. Some of the top energy providers on our marketplace include TXU Energy, Gexa Energy, and 4Change Energy. Find out what these providers—and more like them—have to offer.
Provider |
Best known for |
Our rating |
|---|---|---|
| TXU Energy | Offering a diverse selection of plans | 5/5 |
| Gexa Energy | 100% green energy plans at an affordable cost | 4.9/5 |
| 4Change Energy | Donating 4% of its annual profits to Texas charities | 5/5 |
| Express Energy | Attentive customer service | 5/5 |
| TriEagle Energy | Transparent, fixed-rate plans | 4.9/5 |
| Frontier Utilities | Low-cost, straightforward power plans | 4.8/5 |
| Veteran Energy | Its mission to help veterans and their families | 5/5 |
Shop these and numerous other energy providers by entering your ZIP code on our marketplace today.
While you can choose your electricity provider in a deregulated market, your utility company is determined by your address and cannot be changed. Utilities deliver electricity, maintain power lines, and restore service during power outages. The utility company for Wichita Falls is Oncor Electric Delivery. In the event of a power outage or electrical emergency, call your utility company, not your provider. Here’s how to contact Oncor:
All utility companies charge a transmission and distribution utility (TDU) fee for delivering electricity. This includes a base monthly charge and a usage charge per kWh. Oncor Electric Delivery charges $4.23/month and 5.6032 cents/kWh.
As you’re browsing the Choose Texas Power marketplace, you’ll come across several different types of plans. Here’s a rundown of the most common kinds of electric plans in Wichita Falls, and you can find more information on our guide to energy plans.
The rate you pay for electricity is impacted by several factors, including taxes and local utility transmission charges. As a result, your rate in Wichita Falls could be higher or lower than someone else’s in another part of Texas, even if you have the same plan. To see accurate pricing for your area, it’s important to use your location when searching for plans. Enter your ZIP code on this page for the most up-to-date Wichita Falls electricity rates.
Thanks to deregulation, business owners can also shop for affordable electricity in Wichita Falls. Choose Texas Power can help you develop a commercial electricity plan that’s customized for your company’s needs. Begin by filling out our business energy form or calling the number on your screen to speak with one of our energy experts.
Texas has invested heavily in renewable energy; today, the state leads the nation in wind energy generation and is the country’s second-largest producer of solar power. As a Wichita Falls local, you can take advantage of this by signing up for a green energy plan.
Because of the state’s focus on renewable energy, all Texas electricity plans contain some energy from green sources. You can check a plan’s renewable content percentage by reading its Electricity Facts Label (EFL). You can find the EFL on Choose Texas Power by clicking “more details” on a selected plan and navigating to “plan documents.”
Several light companies in Wichita Falls specialize in green energy. If you’d like to purchase a renewable plan, look for green energy rates from Gexa Energy and Green Mountain Energy — two providers that exclusively sell 100% green plans.
If you’re moving to the area, you can use Choose Texas Power to find a new electric company in Wichita Falls. Or, if you already live in the city, you can explore our marketplace to switch electric companies if you’re dissatisfied with your current provider.
If you’re moving to Wichita Falls, Choose Texas Power makes it easy to find and compare the best energy plans for your new home. All you need to do is submit your new ZIP code on this page and begin comparing the listed plans. If you’re moving from within Texas, you can also reach out to your current provider before your move to find out if they can transfer your service to your new Wichita Falls address.
If you’re unhappy with your provider or want to lock in a cheaper rate, you can also use Choose Texas Power to browse plans in your area. But before you switch providers, check the fine print on your current plan. If you have a fixed-rate plan, you may be charged an ETF for canceling before your contract is up.
Right now, you can find Wichita Falls electricity rates on Choose Texas Power for as low as 9.5 cents per kWh from APG&E. Gexa Energy, Frontier Utilities, Express Energy, and 4Change Energy offer the cheapest Wichita Falls electricity rates on Choose Texas Power. However, prices change regularly, so it’s best to submit your ZIP code to find the most up-to-date rates.
Reducing your energy consumption is one option to lower your energy bill. You can do this in many ways, including unplugging appliances when you aren’t using them, turning up your thermostat when you’re asleep or out of the house, sealing drafty windows and doors, and installing energy-efficient light bulbs. It’s also possible to lower your bill by switching to a plan with a cheaper rate. Simply enter your ZIP code into Choose Texas Power to get started.
In summer and winter, temperatures are at their most extreme (especially in Texas) and there’s an increased demand for energy. As a result, rates tend to spike during these seasons. Energy prices are typically lower in spring and fall, when the weather is milder.
There are many reputable providers in Wichita Falls, so the best one for you will come down to your preferences and priorities. For example, if you’re committed to finding the cheapest rates, then Frontier Utilities or 4Change Energy might be the right choice. If you’re interested in lowering your carbon footprint, consider signing up with Gexa Energy or Green Mountain Energy. And if you want to avoid a deposit, then Payless Power could be your best option.
Let us put the power in your hands with a new electricity plan.
