Learn more about energy choice in your city

Texas’s deregulated electricity market has allowed millions of residents and businesses to choose what they pay for power for over two decades. In most cities in the Lone Star State, you can compare electricity rates and plans and choose the right provider for your needs.

Still, if you want to save on your energy bills, it’s important to understand how rates work in a deregulated market. Read on to learn more about electricity rates in Texas.

Texas electricity rates

Electricity rates in Texas frequently fluctuate because they’re tied to the wholesale market. Demand shifts with the seasons, as do the rates available to customers. There are also a wide range of plan types, from fixed- and variable-rate plans to business and green energy plans, and these come with different rate structures. This abundance of choices can make it overwhelming to navigate the market and select a plan. 

You don’t have to explore rates and compare plans on your own, though. With Choose Texas Power, you can easily compare your options, shop plan types, and find cheap electricity rates all in one place. Enter your ZIP code or call the number on your screen to get started.

How energy deregulation works

Texas originally deregulated its electricity market in 2002. Since then, many cities in the state have followed suit. Electricity providers across Texas now offer competitive rates to gain business, and customers aren’t required to buy from their local utility.

Ultimately, this means that if you live in one of the many deregulated cities in Texas, you can choose your electricity supplier and rate plan. Although you’ll still rely on your local utility to deliver electricity to your home or business, it cannot sell you an electricity plan. Instead, you can compare plans from many providers in your area and find one that works for you.

If you’re new to deregulation, that may sound like a lot to navigate. Choose Texas Power is a free resource built to help you find an energy provider with a plan that fits your needs. We offer an array of guides to help you learn about buying energy in a deregulated market. We’ll explain the plan terminology you’ll encounter, what to think about when choosing a provider, and what to do if you want to switch to a different provider. You can also search for specifics about electricity rates in your city.

Power to choose

One especially important term that you’ll encounter in a deregulated market like Texas is “power to choose.” This term is often used to explain the benefits of deregulation since it gives residents and businesses the power to choose their own energy provider and shop for electricity rates that fit their budget.

In Texas, you’ll also encounter PowerToChoose.org, the website run by the Public Utility Commission of Texas. This website allows customers to browse plans and rates by searching with their ZIP code. However, many users have complained that it’s confusing to navigate and difficult to use when signing up for a plan. 

Choose Texas Power is an independent website designed to be an easy-to-navigate, one-stop shop for all your electricity needs. With our free marketplace, you can exercise your power to choose with ease. Find provider ratings, compare rates in deregulated cities in Texas, and sign up for a plan, all within minutes. Enter your ZIP code to explore cheap electricity rates and experience how easy energy choice can be.