Learn more about energy choice in your city

Texas has been a leader in the energy choice movement for two decades. Residents and businesses in most areas of Texas have the power to choose electricity rates and providers that match their needs. Consumers in Texas can shop competitive rate plans rather than having to buy from their default utility company.

If you live in a deregulated market, it can take time and effort to compare plans and rates to find one that suits you. Choose Texas Power simplifies that process by providing a one-stop shop for your Texas electricity needs.

Texas electricity rates

Electricity rates in Texas fluctuate frequently, which can sometimes make it overwhelming to select a plan. With Choose Texas Power, you can easily compare your options, shop plan types, and find cheap electricity rates, all in one place. Enter your ZIP code or call the number on your screen to get started.

How energy deregulation works

Texas originally deregulated its electricity market in 2002. Since then, many Texas cities have followed suit. Electricity providers across Texas now offer competitive rates to gain consumer business rather than requiring residents and businesses to default to their local utility.

Ultimately this means that if you live in one of the many deregulated cities in Texas, you can choose your electricity supplier and rate plan. Although you’ll still rely on your local utility to deliver the energy to your home or business, it cannot sell you an electricity plan. Instead, you can compare plans from many providers in your area and find one that works for you.

If you’re new to deregulation, that may sound overwhelming. Don’t worry—Choose Texas Power is a free resource built to help you find an energy provider and plan that fits your needs. We’ll explain the plan terminology you’ll encounter, what to think about when choosing a provider, and what to do if you want to switch to a different provider.

Power to choose

One especially important term that you’ll encounter in a deregulated market like Texas is “power to choose.” This term is often used to explain the benefits of deregulation since it gives residents and businesses the power to choose their own energy provider.

In Texas, though, you’ll also encounter PowerToChoose.org, the website run by the Public Utilities of Texas. This publicly run website allows consumers to browse plans and rates by searching with their ZIP code. Many users have complained that it’s confusing to navigate and difficult to use for signing up. 

Choose Texas Power is designed to be an easy-to-navigate, one-stop shop for all your electricity needs. With our free marketplace, you can exercise your power to choose with ease. Find provider ratings, compare rates in deregulated cities in Texas, and sign up for a plan, all within minutes. Enter your ZIP code to experience how easy energy choice can be.