Which Energy Providers Are Most Popular in Texas?
Learn which providers our customers trust the most.
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Which energy providers are most popular on Choose Texas Power?
Our findings revealed that TXU Energy, Gexa Energy, and 4Change Energy are frequent picks from our shoppers.
The ability to choose your provider is a major benefit of deregulated energy, but it can also come with uncertainty. How do you know which provider will be best for your home? Trust is essential to many energy shoppers, because they want a reliable company with good reviews and high-quality service. We analyzed our marketplace data to uncover which providers appeal most to our customers in the Lone Star State.
A breakdown of our top energy providers
Explore the defining characteristics of these leading electricity providers and how our energy experts rated them after a comprehensive provider review.
Our energy experts rate providers based on three categories:
- Customer service
- Online accessibility
- Plan options
We consult publicly available reviews on TrustPilot and Google, as well as the Public Utility Commission of Texas (PUCT) complaint score. Each provider received near-perfect scores from our team, highlighting their high-quality service as a driving factor behind their popularity.
ChooseTexasPower.org is not affiliated with Power to Choose, powertochoose.org, or the PUCT.
TXU Energy
TXU Energy is one of the oldest and most well-known energy providers in Texas, trusted by many shoppers due to its reputation. TXU Energy focuses on straightforward electricity rates, which is why its prices may seem higher at first glance. Many customers prefer transparent, simple pricing to low-rate plans with usage requirements.
Key callouts from our TXU review:
- TXU Energy received an excellent (4.9 out of 5) rating on TrustPilot, based on over 2,500 reviews.
- Most reviews praise the company’s high-quality customer service and professionalism.
- TXU’s transparency extends to its online experience, which makes it easy to pay your bill, access support, and find account information.
- This provider’s strong service reputation may boost its popularity among shoppers who value a good track record and a household name.
Consider TXU if you want a dependable energy provider with decades of experience and transparent plans.
Plan spotlight: Smart Edge 12
- Fixed rate
- 12-month contract
- $50 bill credit when you use 800 kWh of electricity
- 60-day satisfaction guarantee
- $150 early termination fee (ETF)
Read our guide on TXU’s Smart Edge plan.
Shop more TXU energy plans
| Plan Name | Term Length | Rate per kWh |
|---|---|---|
| TXU Energy - Smart Edge 12 | 12 months | 13.5¢ / kWh |
| TXU Energy - Smart Edge 24 | 24 months | 13.9¢ / kWh |
| TXU Energy - Solar Value 12 | 12 months | 15.5¢ / kWh |
| TXU Energy - Simple Secure 12 | 12 months | 17.6¢ / kWh |
| TXU Energy - Simple Secure 24 | 24 months | 18.6¢ / kWh |
| TXU Energy - Texas Choice 12 | 12 months | 19.2¢ / kWh |
| TXU Energy - Texas Choice 24 | 24 months | 19.2¢ / kWh |
| TXU Energy - Solar Club 12 | 12 months | 19.5¢ / kWh |
| TXU Energy - Smart Deal 12 | 12 months | 19.6¢ / kWh |
| TXU Energy - Flex Rewards | 0 months | 19.9¢ / kWh |
| TXU Energy - Solar Saver 12 | 12 months | 20.4¢ / kWh |
| TXU Energy - Smart Deal 24 | 24 months | 20.4¢ / kWh |
| TXU Energy - Smart Deal 36 | 36 months | 20.4¢ / kWh |
Please note: All rates above are accurate as of 5/08/2026, 8:08:18 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Gexa Energy
Gexa Energy is a 100% renewable energy provider operating in the Texas market since 2002. This Houston-based provider sources its energy from solar and wind power and purchases renewable energy credits (RECs) to offset carbon emissions.
Key findings from our Gexa Energy review:
- Gexa Energy receives mixed reviews on TrustPilot, with some customers citing frustration about confusing pricing and high bills.
- Customer confusion may stem from Gexa’s bill credit plans, which require consumers to meet a usage threshold to qualify for the lowest rate. Carefully read the Electricity Facts Label (EFL) to get the most from your Gexa plan.
- Gexa’s services are easily accessible for customers: It offers a mobile app that enables you to pay your bill, track your usage, and manage your plan.
Gexa Energy offers great value to savvy, eco-conscious shoppers who are willing to monitor their usage to align with bill credits.
Plan spotlight: Gexa Eco Saver Plus 12
- 100% renewable energy
- Fixed rate
- 12-month contract
- $125 monthly bill credit for 1,000 kWh usage
- $150 ETF
Find out more about Gexa’s Eco Saver Plus plan in our detailed guide.
Shop these deals from Gexa Energy
| Plan Name | Term Length | Rate per kWh |
|---|---|---|
| Gexa Energy - Gexa Eco Saver Plus 12 | 12 months | 7.8¢ / kWh |
| Gexa Energy - Gexa Eco Saver Plus 14 | 14 months | 7.9¢ / kWh |
| Gexa Energy - Gexa Eco Saver Plus 24 | 24 months | 8.5¢ / kWh |
| Gexa Energy - Gexa Prime Preferred 12 Plan | 12 months | 11.6¢ / kWh |
| Gexa Energy - Gexa Prime Preferred 24 Plan | 24 months | 11.6¢ / kWh |
| Gexa Energy - Gexa Freedom 12 | 12 months | 16.2¢ / kWh |
| Gexa Energy - Gexa Eco Saver Lite 12 | 12 months | 18.0¢ / kWh |
| Gexa Energy - Gexa Straight Saver 24 | 24 months | 18.0¢ / kWh |
| Gexa Energy - Gexa Saver Freedom 36 | 36 months | 18.6¢ / kWh |
| Gexa Energy - Gexa Eco Saver Premier 12 | 12 months | 19.0¢ / kWh |
| Gexa Energy - Gexa Saver Freedom 24 | 24 months | 19.1¢ / kWh |
| Gexa Energy - Gexa Eco Saver Premier 24 | 24 months | 19.2¢ / kWh |
| Gexa Energy - Gexa Straight Saver 12 | 12 months | 19.5¢ / kWh |
| Gexa Energy - Gexa Prime Preferred Plus 12 | 12 months | 20.4¢ / kWh |
| Gexa Energy - Gexa Prime Preferred Plus 24 | 24 months | 20.4¢ / kWh |
Please note: All rates above are accurate as of 5/08/2026, 6:50:43 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
4Change Energy
4Change Energy is a favorite provider for many Texans because it offers affordable plans and contributes to local charities. The company donates 4% of its annual profits to charities like the American Cancer Society, Feeding Texas, Heroes for Children, and the American Red Cross.
Main takeaways from our 4Change review:
- Many reviews praise 4Change Energy’s competitive rates and charitable donations.
- Some customers document struggles with customer service and high energy bills.
- Its mobile app enables easy usage tracking and account management.
- 4Change offers a wide variety of plans, including bill credits, green energy, and fixed rates. Carefully read the EFL to fully understand plan components, especially if there’s a usage requirement.
Texans who want to give back to their community while locking in an affordable plan would likely enjoy 4Change Energy.
Plan spotlight: Maxx Saver Value 12
- Fixed rate
- 12-month contract
- $125 bill credit for 1,000 kWh usage
- 60-day satisfaction guarantee
- $20 ETF per month remaining on your contract
Review our guide on the Maxx Saver Value 12 plan.
Our experts’ favorite 4Change Energy plans
| Plan Name | Term Length | Rate per kWh |
|---|---|---|
| 4Change Energy - Maxx Saver Value 12 | 12 months | 7.8¢ / kWh |
| 4Change Energy - Maxx Saver Value 24 | 24 months | 8.1¢ / kWh |
| 4Change Energy - Maxx Select Green 12 | 12 months | 12.9¢ / kWh |
| 4Change Energy - Maxx Saver Select 18 | 18 months | 14.1¢ / kWh |
| 4Change Energy - Charitable Saver 12 | 12 months | 14.5¢ / kWh |
| 4Change Energy - Cash Money 12 | 12 months | 16.5¢ / kWh |
| 4Change Energy - One Rate 12 | 12 months | 17.1¢ / kWh |
| 4Change Energy - Power Maxx Saver 12 | 12 months | 17.3¢ / kWh |
| 4Change Energy - One Rate 24 | 24 months | 17.4¢ / kWh |
| 4Change Energy - Power Maxx Saver 24 | 24 months | 18.1¢ / kWh |
Please note: All rates above are accurate as of 5/08/2026, 6:06:30 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Why consumers pick these companies
Our experts pinpointed some common strengths between these providers that help attract shoppers. Here’s how these companies deliver more value to their customers.
- Wide variety of plans. TXU, Gexa, and 4Change all offer plans for every usage level and lifestyle, giving customers more options.
- Affordable pricing. Many shoppers are price-conscious, and these providers deliver affordable energy solutions for every budget.
- Unique features. Unique plan features like bill credits, free usage periods, or solar buyback options are available to boost savings.
- Advanced mobile apps. All three providers offer mobile apps with robust functionalities like usage monitoring, bill pay, and account management.
Over a million Texans trust Choose Texas Power with their energy decisions. While many providers are available in the Lone Star State, our shoppers consistently choose these leading companies. Join the thousands of customers who have found peace of mind by selecting a plan from a provider Texans trust — TXU Energy, 4Change Energy, and Gexa Energy.
Explore other popular providers on Choose Texas Power
Choose Texas Power partners with dozens of electricity providers, in addition to the three explored above. The best provider varies for each customer, because it depends on your energy needs and circumstances. Here are a few more options on our marketplace to keep in mind as you shop for your next plan.
Provider |
Our expert rating |
Ideal for |
|---|---|---|
| Express Energy | 5/5 | Simple contract terms |
| APG&E | 4.2/5 | Competitive bill credits |
| Discount Power | 4/5 | Smart home add-ons |
| TriEagle Energy | 4.9/5 | No frills, straightforward plans |
| Frontier Utilities | 4.8/5 | Streamlined digital experiences |
| Direct Energy | 4.2/5 | Home protection services |
| Payless Power | 3.9 /5 | No deposit, no credit check electricity |
Choose Texas Power is an independent energy marketplace that partners with numerous providers. We are not responsible for energy plan terms or pricing.
