Find out which providers are most popular on Choose Texas Power

The ability to choose your provider is a major benefit of deregulated energy, but it can also come with uncertainty. How do you know which provider will be best for your home? Trust is essential to many shoppers searching for their next energy provider because they want a reliable company with good reviews and high-quality service. We analyzed our marketplace data to uncover which providers appeal most to customers in the Lone Star State. Our findings revealed that TXU Energy, Gexa Energy, and 4Change Energy are frequent picks from our shoppers.

A breakdown of our top energy providers

Dive into stats for these leading electricity providers to learn what sets them apart from other companies.

Our team of energy experts reviews every provider on our marketplace for plan variety, customer service, and online accessibility. We consult publicly available reviews on TrustPilot, Google, as well as the Public Utility Commission of Texas (PUCT) complaint score. Our team rated all three providers highly, which is a driving factor behind their popularity.

For comparison, electricity rates on our marketplace typically vary between 9 and 22 cents per kilowatt-hour (kWh) based on 1,000 kWh monthly usage. Prices can fluctuate throughout the year due to location, weather shifts, and the wholesale cost of energy. Check our marketplace regularly to find the latest rates in your area.

TXU Energy

TXU Energy is one of the oldest and most well-known energy providers in Texas, trusted by many shoppers due to its reputation. TXU Energy focuses on straightforward electricity rates, which is why its prices may seem higher at first glance. Many customers prefer transparent, simple pricing to low-rate plans with usage requirements.

TXU Energy received an excellent (4.9 out of 5) rating on TrustPilot based on over 2,500 reviews. Most reviews praise the company’s quality customer service and professionalism. Positive customer feedback strengthens this provider’s reputation and may boost its popularity among shoppers who value a good track record and a household name.

If you want a dependable energy provider with decades of experience and transparent plans, TXU Energy is a good choice. 

Shop TXU Energy’s plans

From unique solar incentives to short-term contracts, you can browse over a dozen power plans from TXU Energy on our marketplace. Enter your ZIP code to find these plans in your area:

TXU Energy - Smart Edge 12 12 months $0.139 / kWh
TXU Energy - Smart Edge 24 24 months $0.145 / kWh
TXU Energy - Solar Value 12 12 months $0.159 / kWh
TXU Energy - Simple Rate 12 12 months $0.182 / kWh
TXU Energy - Flex Rewards 1 month $0.193 / kWh
TXU Energy - Solar Club 12 12 months $0.195 / kWh
TXU Energy - Texas Choice 24 24 months $0.196 / kWh
TXU Energy - Texas Choice 12 12 months $0.196 / kWh
TXU Energy - Smart Deal 12 12 months $0.197 / kWh
TXU Energy - Smart Deal 36 36 months $0.205 / kWh
TXU Energy - Smart Deal 24 24 months $0.205 / kWh
TXU Energy - Solar Saver 12 12 months $0.209 / kWh

Please note: All rates above are accurate as of 8/09/2025, 10:59:14 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Plan spotlight: Smart Edge 12

The Smart Edge 12 plan is one of TXU’s top plans. It features an achievable monthly bill credit of $50 when you use 800 kWh of energy.

Gexa Energy

Gexa Energy is a 100% renewable energy provider that’s been in the Texas market since 2002. This Houston-based provider sources its energy from solar and wind power and purchases renewable energy credits (RECs) to offset carbon emissions. Compared to TXU Energy, Gexa Energy receives more mixed reviews on TrustPilot, with many customers citing frustration about confusing pricing and unexpectedly high energy bills. Gexa Energy offers a handful of bill credit plans, which could cause customer confusion. Plans with bill credits have specific usage requirements, which benefit savvy shoppers but can lead to higher energy bills if your usage doesn’t align with the credit.

Despite mixed reviews, Gexa Energy is a top choice among Texans. Our experts attribute its popularity to competitive pricing — Gexa Energy consistently offers some of the cheapest rates on our marketplace. Shoppers who carefully read the Electricity Facts Label (EFL) and ensure they meet Gexa’s bill credit requirements can enjoy affordable energy plans while improving their carbon footprint.

Gexa Energy is a great option for energy shoppers who want to help the environment without straining their wallets.

Don’t miss these deals from Gexa Energy

Explore some of Gexa Energy’s top green energy plans on our marketplace.

Gexa Energy - Gexa Eco Saver Plus 12 12 months $0.091 / kWh
Gexa Energy - Gexa Eco Saver Plus 24 24 months $0.093 / kWh
Gexa Energy - Gexa Prime Preferred 24 Plan 24 months $0.124 / kWh
Gexa Energy - Gexa Prime Preferred 12 Plan 12 months $0.129 / kWh
Gexa Energy - Gexa Freedom 12 12 months $0.170 / kWh
Gexa Energy - Gexa Straight Saver 24 24 months $0.175 / kWh
Gexa Energy - Gexa Saver Freedom 36 36 months $0.181 / kWh
Gexa Energy - Gexa Saver Freedom 24 24 months $0.186 / kWh
Gexa Energy - Gexa Straight Saver 12 12 months $0.190 / kWh
Gexa Energy - Gexa Prime Preferred Plus 24 24 months $0.199 / kWh
Gexa Energy - Gexa Eco Saver Premier 24 24 months $0.201 / kWh
Gexa Energy - Gexa Eco Saver Premier 12 12 months $0.201 / kWh
Gexa Energy - Gexa Prime Preferred Plus 12 12 months $0.202 / kWh
Gexa Energy - Gexa Eco Saver Lite 12 12 months $0.204 / kWh

Please note: All rates above are accurate as of 8/09/2025, 10:59:14 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Plan spotlight: Gexa Eco Saver Plus 12

Price-conscious shoppers love this plan because it has one of the cheapest electricity rates on our marketplace. However, you must use at least 1,000 kWh to receive the $125 monthly bill credit, which is currently one of the highest credits available.

4Change Energy

4Change Energy is a favorite provider for many Texans because it offers affordable plans and contributes to local charities. The company donates 4% of its annual profits to charities like the American Cancer Society, Feeding Texas, Heroes for Children, and the American Red Cross.

Some TrustPilot reviews document struggles with customer service and high energy bills. However, other reviews praise 4Change Energy’s competitive rates and charitable donations. Several of 4Change’s plans have usage requirements that make bills cheaper for those who qualify but more expensive for those who do not. This discrepancy could be a pain point for customers who didn’t realize what they were signing up for. Carefully read the plan documents to determine if a plan fits your average consumption level.

Texans who want to give back to their community while locking in an affordable plan would likely enjoy choosing 4Change Energy.

Our experts’ favorite 4Change Energy plans

Compare numerous options from 4Change Energy on our marketplace by entering your ZIP code.

4Change Energy - Maxx Saver Value 12 12 months $0.092 / kWh
4Change Energy - Maxx Saver Value 24 24 months $0.092 / kWh
4Change Energy - Maxx Select Green 12 - Exclusive Offer! 12 months $0.127 / kWh
4Change Energy - Maxx Saver Select 18 - Exclusive Offer! 18 months $0.138 / kWh
4Change Energy - Charitable Saver 12 12 months $0.139 / kWh
4Change Energy - Savvy Saver 24 24 months $0.158 / kWh
4Change Energy - Cash Money 12 12 months $0.159 / kWh
4Change Energy - Smart Thermostat 24 24 months $0.161 / kWh
4Change Energy - One Rate 24 24 months $0.167 / kWh
4Change Energy - One Rate 12 12 months $0.167 / kWh
4Change Energy - Power Maxx Saver 24 24 months $0.179 / kWh
4Change Energy - Power Maxx Saver 12 12 months $0.179 / kWh

Please note: All rates above are accurate as of 8/09/2025, 10:59:14 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Plan spotlight: One Rate 12

Shoppers who want a straightforward energy plan with no usage requirements enjoy the One Rate 12 plan from 4Change Energy. This 12-month plan features a fixed rate that does not change regardless of your usage level.

Why consumers pick these companies

Our experts pinpointed some interesting similarities between these providers that help attract shoppers. Here’s how these companies deliver more value to their customers.

  • Wide variety of plans. TXU, Gexa, and 4Change all offer plans for every usage level and lifestyle, giving customers more options to choose from.
  • Affordable pricing. Many shoppers are price-conscious, and these providers deliver affordable energy solutions for every budget.
  • Unique features. Unique plan features like bill credits, free usage periods, or solar buyback options are available to boost savings.
  • Advanced mobile apps. All three providers offer mobile apps with robust functionalities like usage monitoring, bill pay, and account management.

Over a million Texans trust Choose Texas Power with their energy decisions. While many providers are available in the Lone Star State, our shoppers consistently choose these leading companies. Join the thousands of customers who have found peace of mind by selecting a plan from a provider Texans trust — TXU Energy, 4Change Energy, and Gexa Energy.

Choose Texas Power is an independent energy marketplace that partners with numerous providers. We are not responsible for energy plan terms or pricing.

 

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