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Our findings revealed that TXU Energy, Gexa Energy, and 4Change Energy are frequent picks from our shoppers.
The ability to choose your provider is a major benefit of deregulated energy, but it can also come with uncertainty. How do you know which provider will be best for your home? Trust is essential to many energy shoppers, because they want a reliable company with good reviews and high-quality service. We analyzed our marketplace data to uncover which providers appeal most to our customers in the Lone Star State.
Explore the defining characteristics of these leading electricity providers and how our energy experts rated them after a comprehensive provider review.
Our energy experts rate providers based on three categories:
We consult publicly available reviews on TrustPilot and Google, as well as the Public Utility Commission of Texas (PUCT) complaint score. Each provider received near-perfect scores from our team, highlighting their high-quality service as a driving factor behind their popularity.
ChooseTexasPower.org is not affiliated with Power to Choose, powertochoose.org, or the PUCT.
TXU Energy is one of the oldest and most well-known energy providers in Texas, trusted by many shoppers due to its reputation. TXU Energy focuses on straightforward electricity rates, which is why its prices may seem higher at first glance. Many customers prefer transparent, simple pricing to low-rate plans with usage requirements.
Key callouts from our TXU review:
Consider TXU if you want a dependable energy provider with decades of experience and transparent plans.
Read our guide on TXU’s Smart Edge plan.
| TXU Energy - Smart Edge 12 | 12 months | $0.139 / kWh |
| TXU Energy - Smart Edge 24 | 24 months | $0.145 / kWh |
| TXU Energy - Solar Value 12 | 12 months | $0.155 / kWh |
| TXU Energy - Simple Secure 12 | 12 months | $0.176 / kWh |
| TXU Energy - Simple Rate 12 | 12 months | $0.176 / kWh |
| TXU Energy - Simple Secure 24 | 24 months | $0.182 / kWh |
| TXU Energy - Simple Rate 24 | 24 months | $0.186 / kWh |
| TXU Energy - Texas Choice 12 | 12 months | $0.192 / kWh |
| TXU Energy - Texas Choice 24 | 24 months | $0.192 / kWh |
| TXU Energy - Solar Club 12 | 12 months | $0.195 / kWh |
| TXU Energy - Smart Deal 12 | 12 months | $0.196 / kWh |
| TXU Energy - Flex Rewards | 1 month | $0.199 / kWh |
| TXU Energy - Solar Saver 12 | 12 months | $0.204 / kWh |
| TXU Energy - Smart Deal 24 | 24 months | $0.204 / kWh |
| TXU Energy - Smart Deal 36 | 36 months | $0.204 / kWh |
Please note: All rates above are accurate as of 3/24/2026, 4:03:41 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Gexa Energy is a 100% renewable energy provider operating in the Texas market since 2002. This Houston-based provider sources its energy from solar and wind power and purchases renewable energy credits (RECs) to offset carbon emissions.
Key findings from our Gexa Energy review:
Gexa Energy offers great value to savvy, eco-conscious shoppers who are willing to monitor their usage to align with bill credits.
Find out more about Gexa’s Eco Saver Plus plan in our detailed guide.
| Gexa Energy - Gexa Eco Saver Plus 14 | 14 months | $0.083 / kWh |
| Gexa Energy - Gexa Eco Saver Plus 12 | 12 months | $0.084 / kWh |
| Gexa Energy - Gexa Eco Saver Plus 24 | 24 months | $0.089 / kWh |
| Gexa Energy - Gexa Prime Preferred 24 Plan | 24 months | $0.134 / kWh |
| Gexa Energy - Gexa Prime Preferred 12 Plan | 12 months | $0.136 / kWh |
| Gexa Energy - Gexa Freedom 12 | 12 months | $0.172 / kWh |
| Gexa Energy - Gexa Straight Saver 24 | 24 months | $0.180 / kWh |
| Gexa Energy - Gexa Saver Freedom 36 | 36 months | $0.186 / kWh |
| Gexa Energy - Gexa Saver Freedom 24 | 24 months | $0.191 / kWh |
| Gexa Energy - Gexa Straight Saver 12 | 12 months | $0.195 / kWh |
| Gexa Energy - Gexa Eco Saver Lite 12 | 12 months | $0.198 / kWh |
| Gexa Energy - Gexa Eco Saver Premier 12 | 12 months | $0.203 / kWh |
| Gexa Energy - Gexa Eco Saver Premier 24 | 24 months | $0.203 / kWh |
| Gexa Energy - Gexa Prime Preferred Plus 24 | 24 months | $0.207 / kWh |
| Gexa Energy - Gexa Prime Preferred Plus 12 | 12 months | $0.209 / kWh |
Please note: All rates above are accurate as of 3/24/2026, 4:03:41 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
4Change Energy is a favorite provider for many Texans because it offers affordable plans and contributes to local charities. The company donates 4% of its annual profits to charities like the American Cancer Society, Feeding Texas, Heroes for Children, and the American Red Cross.
Main takeaways from our 4Change review:
Texans who want to give back to their community while locking in an affordable plan would likely enjoy 4Change Energy.
Review our guide on the Maxx Saver Value 12 plan.
| 4Change Energy - Maxx Saver Value 12 | 12 months | $0.084 / kWh |
| 4Change Energy - Maxx Saver Value 24 | 24 months | $0.084 / kWh |
| 4Change Energy - Maxx Select Green 12 | 12 months | $0.136 / kWh |
| 4Change Energy - Maxx Saver Select 18 | 18 months | $0.147 / kWh |
| 4Change Energy - Charitable Saver 12 | 12 months | $0.148 / kWh |
| 4Change Energy - Cash Money 12 | 12 months | $0.168 / kWh |
| 4Change Energy - One Rate 12 | 12 months | $0.176 / kWh |
| 4Change Energy - One Rate 24 | 24 months | $0.177 / kWh |
| 4Change Energy - Power Maxx Saver 24 | 24 months | $0.181 / kWh |
| 4Change Energy - Power Maxx Saver 12 | 12 months | $0.181 / kWh |
Please note: All rates above are accurate as of 3/24/2026, 4:03:41 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Our experts pinpointed some common strengths between these providers that help attract shoppers. Here’s how these companies deliver more value to their customers.
Over a million Texans trust Choose Texas Power with their energy decisions. While many providers are available in the Lone Star State, our shoppers consistently choose these leading companies. Join the thousands of customers who have found peace of mind by selecting a plan from a provider Texans trust — TXU Energy, 4Change Energy, and Gexa Energy.
Choose Texas Power partners with dozens of electricity providers, in addition to the three explored above. The best provider varies for each customer, because it depends on your energy needs and circumstances. Here are a few more options on our marketplace to keep in mind as you shop for your next plan.
Provider |
Our expert rating |
Ideal for |
|---|---|---|
| Express Energy | 5/5 | Simple contract terms |
| APG&E | 4.2/5 | Competitive bill credits |
| Discount Power | 4/5 | Smart home add-ons |
| TriEagle Energy | 4.9/5 | No frills, straightforward plans |
| Frontier Utilities | 4.8/5 | Streamlined digital experiences |
| Direct Energy | 4.2/5 | Home protection services |
| Payless Power | 3.9 /5 | No deposit, no credit check electricity |
Choose Texas Power is an independent energy marketplace that partners with numerous providers. We are not responsible for energy plan terms or pricing.
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