Compare Gainesville’s Top Electricity Companies and Rates
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Our recommended Gainesville energy plans
The best electricity plans in Gainesville for most residents are usually fixed-rate plans, which keep your energy rate stable throughout your contract. Many popular plans also include bill credits that can significantly lower your effective electricity rate when your monthly usage falls within the plan’s intended range. Understanding your typical electricity usage can help you identify plans that offer the strongest savings opportunities.
Below are a few popular, well-trusted Gainesville electricity plans to consider:
Best overall: Rhythm Max Saver 12
Rhythm Max Saver 12 is a strong option for many Gainesville residents. The plan offers a $125 bill credit each month when usage reaches 1,000 kWh or more, creating an opportunity for significant savings. For households that regularly use around 1,000 kWh or more, the credit can help lower overall electricity costs and deliver a competitive effective rate. Rhythm’s renewable energy offerings and customer-friendly experience further enhance the plan’s appeal for many shoppers.
Best for high usage: Frontier Saver Deluxe 12
Frontier Saver Deluxe 12 may be a good fit for higher-usage households. The plan offers a $100 usage credit when you use at least 1,500 kWh in a billing cycle. While some high-usage plans require 2,000 kWh or more to earn the bill credit, many higher-usage residents do not consistently meet that threshold every month. A 1,500 kWh requirement may provide a more realistic opportunity to qualify for savings.
Best for low usage: APG&E Simple Choice 12
APG&E Simple Choice 12 is a solid choice for customers with lower or less predictable electricity usage. Many low-usage residents see the most month-to-month variation in their electricity use, which can make bill-credit plans risky. Because this plan does not rely on usage minimums or bill credits, your bill is less likely to jump simply because you missed a specific usage threshold.
The best electricity plan for you will depend on your preferred contract length, typical monthly kWh usage and whether you can consistently qualify for any bill credits. We recommend using our rate finder tool to compare plans and match with the best option for your home.
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Today’s Gainesville electricity rates
| Plan Name | Term Length | Rate per kWh |
|---|---|---|
| APG&E - SimpleSaver 12 | 12 months | 7.8¢ / kWh |
| 4Change Energy - Maxx Saver Value 12 | 12 months | 7.9¢ / kWh |
| Frontier Utilities - Frontier Saver Plus 12 | 12 months | 7.9¢ / kWh |
| Express Energy - Flash Value 12 | 12 months | 7.9¢ / kWh |
| Gexa Energy - Gexa Eco Saver Plus 12 | 12 months | 8.0¢ / kWh |
| Cirro - Bill Bonus 12 | 12 months | 8.1¢ / kWh |
| Discount Power - Bill Credit Bundle 12 | 12 months | 8.1¢ / kWh |
| Rhythm Energy - Rhythm Max Saver 12 | 12 months | 8.2¢ / kWh |
| Octopus Energy - Octopus Lite 12 | 12 months | 9.8¢ / kWh |
| Atlantex Power - Radiance1000 12 | 12 months | 10.6¢ / kWh |
| TXU Energy - Smart Break 12 | 12 months | 11.9¢ / kWh |
| Reliant - Reliant Power Savings 12 plan | 12 months | 12.9¢ / kWh |
| Constellation - 12 Month Usage Bill Credit | 12 months | 13.1¢ / kWh |
| Veteran Energy - Valor 12 | 12 months | 13.6¢ / kWh |
| TriEagle Energy - Real Deal 24 | 24 months | 14.9¢ / kWh |
| Direct Energy - Live Brighter Lite 12 | 12 months | 15.5¢ / kWh |
| Green Mountain - Pollution Free Conserve 12 Preferred | 12 months | 17.9¢ / kWh |
| Payless Power - 12 MONTH - PREPAID | 12 months | 19.7¢ / kWh |
Please note: All rates above are accurate as of 6/29/2026, 6:22:59 AM CDT for ZIP Code 76240. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
Your power to choose electricity in Gainesville
In 2002, deregulation took effect in most parts of Texas, including Gainesville. Since then, the city’s residents have had the power to choose their energy provider, instead of having to buy electricity from their utility company. To start exploring Gainesville electricity rates and plans from top-rated providers, submit your ZIP code on this page.
Choose Texas Power is not affiliated with Power to Choose, powertochoose.org, or the PUCT.
Average residential energy rate
Most electricity rates in Gainesville range from 7.8–23¢/kWh.
The electricity rate you’ll pay in Gainesville depends on how much electricity you use, as most plans have a tiered pricing structure. Explore Gainesville’s average price per kWh for each usage level on our marketplace:
- At the 500 kWh level, the average rate in Gainesville is 19.5 cents per kWh.
- At the 1,000 kWh level, the average rate in Gainesville is 11.3 cents per kWh.
- At the 2,000 kWh level, the average rate in Gainesville is 14.6 cents per kWh.
Electricity rates can also vary based on factors like local taxes and utility delivery fees, which vary based on where you live. Even if you have the same plan as someone else nearby, you might pay a different rate because of these fees.
Compare the best power companies and rates in Gainesville by entering your ZIP code on our independent marketplace. You can shop energy rates specific to your area online or call our experts to shop over the phone and sign up for a competitive summer energy plan in minutes.
Explore our best energy providers
Some of the most popular energy providers on our marketplace include TXU Energy, Gexa Energy, and 4Change Energy.
Having as many energy options as you do in a deregulated market can feel overwhelming. To help, we’ve put together a thorough rating system to help simplify your shopping experience. We evaluate providers by their customer service, online accessibility, and plan options, considering factors like what real customers say on Google and Trustpilot, how easy it is to manage your account and pay bills, and more.
We’ve highlighted key details about each provider on our marketplace. Learn more about what they have to offer.
Provider |
Which company is best for me? |
Our rating |
Our top-recommended plan |
| TXU Energy | Best overall | 5/5 | Smart Edge |
| 4Change Energy | Best for local community involvement | 5/5 | Maxx Saver Value |
| Express Energy | Best for attentive customer service | 5/5 | Flash Value |
| Veteran Energy | Best for mission-driven energy | 5/5 | Valor |
| Gexa Energy | Best for affordable green electricity | 5/5 | Eco Saver Plus |
| TriEagle Energy | Best for transparent, fixed rates | 4.9/5 | Real Deal |
| Frontier Utilities | Best for online accessibility | 4.8/5 | Frontier Saver Plus |
| APG&E Energy | Best for customers on a tight budget | 4.8/5 | SimpleSaver |
Other top Texas energy providers on our marketplace include:
- Atlantex Power
- Rhythm Energy
- Green Mountain Energy
- Reliant Energy
- Direct Energy
- Octopus Energy
- Discount Power
- Cirro Energy
- Payless Power
- Constellation Energy
Shop these and numerous other energy providers by entering your ZIP code on our marketplace today.
You can secure the lowest available rate in Gainesville at 7.8 cents per kWh from APG&E.
Oncor Electric Delivery: Gainesville’s utility company
While you can choose your electricity provider in a deregulated market, your utility company is determined by your address and cannot be changed. Utilities deliver electricity, maintain power lines, and restore service during power outages. The utility company for Gainesville is Oncor Electric Delivery. In the event of a power outage or electrical emergency, call your utility company, not your provider. Here’s how to contact Oncor:
- Call 1-888-313-4747
- Text “OUT” to 66267
- Report an outage online
All utility companies charge a transmission and distribution utility (TDU) fee for delivering electricity. This includes a base monthly charge and a usage charge per kWh. Oncor Electric Delivery charges $4.23/month and 5.6032 cents/kWh.
Types of Gainesville electric plans
Like energy providers, there are also several different types of electricity plans in Gainesville. Here are some of the plan types you might encounter on Choose Texas Power:
- Fixed-rate plans: If you choose this option, you’ll get a guaranteed electricity rate for the life of your plan. Usually, fixed-rate contracts last between 12 and 36 months. However, while you won’t need to worry about price hikes due to increased energy demand, you’ll likely face an early termination fee (ETF) if you cancel service before the contract is up.
- Variable-rate plans: With a variable-rate plan, your rate may fluctuate each month, depending on the wholesale price of electricity. When demand is lower, you could benefit from a cheaper rate. But when demand increases, your rate (and energy bill) could go up, too. Variable-rate plans don’t require you to sign a contract, so you can leave your plan at any time without paying an ETF. This could be ideal if you’re a short-term renter looking for flexibility.
- No-deposit plans: Most Gainesville electricity providers have credit score requirements for their energy plans. If your score doesn’t meet their threshold, you’ll typically have to pay a security deposit before the provider will begin service. Alternatively, you can bypass the credit check and deposit by signing up for a no-deposit plan (such as a prepaid plan). Instead of paying for your electricity after you use it, prepaid plans let you pay in advance and reload your account when it gets low.
- Time-of-use plans: A time-of-use (TOU) plan contains rates that fluctuate based on electricity demand. During times of low demand, such as late at night, you can enjoy a decreased rate. However, your rate may increase during peak hours, like mornings and afternoons. This plan could be advantageous if you are comfortable shifting your usage to capture lower rates during off-peak hours.
Gainesville commercial energy
Commercial energy is also deregulated in Gainesville. If you’re a business owner, Choose Texas Power can help you find cheap electricity in Gainesville and create a personalized electricity plan for your company. Choose Texas Power offers two options for setting up electricity for your business: give us a call to speak with a dedicated business energy consultant or visit PowerHQ.com to browse multiple commercial energy plans.
Discover the perfect business energy plan
We work with trusted energy providers to ensure transparent pricing and reliable service for your business.
Green energy plans in Gainesville
If you’d like to go green with your energy plan, Gainesville is a great place to do it, thanks to Texas’s heavy investment in renewable energy generation. The state leads the nation in wind energy production and ranks second for solar energy.
All energy companies in Gainesville include a percentage of renewable power in each plan they sell. To figure out how much green energy is in your plan, review its Electricity Facts Label (EFL).
In Gainesville, many providers offer fully renewable plans. Plus, some electricity companies — including Gexa Energy and Green Mountain Energy — exclusively sell 100% green plans. You can discover renewable energy rates from these providers by submitting your ZIP code on this page.
Moving or switching providers in Gainesville
No matter if you’re a new arrival or a longtime Gainesville resident, Choose Texas Power can match you with the right plan for your household’s energy needs. Here are some tips on how to use our marketplace to find the right fit.
Moving to a new address
Relocating to Gainesville from another state? Enter your new ZIP code to see what’s available at your new address. Otherwise, if you already live in Texas, reach out to your current provider and ask about transferring your plan to your new home in Gainesville.
Switching energy providers
Already have an energy plan in Gainesville? You can use Choose Texas Power to search for a cheaper rate or different type of plan. But before you switch providers, make sure to read through your current plan’s EFL. If it’s a fixed-rate plan, you may have to pay a penalty for canceling before your contract expires.
Gainesville energy FAQs
Which provider has the cheapest electricity rates in Gainesville?
Gainesville electricity rates change frequently, but right now, the lowest prices on our marketplace are offered by APG&E with rates starting at 7.8¢/kWh. However, prices change often. Before signing up for a new plan, it’s worth submitting your ZIP code to find the most up-to-date rates.
Where can I compare Gainesville electricity rates?
Choose Texas Power’s marketplace offers a convenient way to compare electric rates in Gainesville. In a few quick steps, you can find today’s best electricity rates in Gainesville, compare plan features, and sign up with a new provider — all in one place.
How do I find the best electric plan in Gainesville?
First, you should consider your energy needs and preferences. Maybe you’re committed to finding a green energy plan, or you’re hoping to avoid a deposit by signing up for a prepaid plan. Or perhaps you’re simply looking for the cheapest rates. Once you’ve determined your priorities, you can use Choose Texas Power to discover plans and filter them to find the ones that fit your specific criteria.
How does weather affect energy rates?
In summer and winter, temperatures are at their most extreme. This means that people are relying on their HVAC systems to cool and heat their homes, which creates more demand for energy. As a result, prices typically increase during these high-demand periods. Demand and rates tend to drop in spring and fall because temperatures are milder, so we recommend shopping for a new plan during these periods.

