Compare Gainesville’s Top Electricity Companies and Rates

Shop for plans from Gainesville’s top electricity providers

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Today’s Gainesville electricity rates

Frontier Utilities - Frontier Saver Plus 8 8 months $0.086 / kWh
Gexa Energy - Gexa Eco Saver Plus 8 8 months $0.089 / kWh
APG&E - SimpleSaver 15 15 months $0.096 / kWh
Discount Power - Bill Credit Bundle 12 12 months $0.098 / kWh
Cirro - Simple Bill Credit 24 24 months $0.099 / kWh
Atlantex Power - Radiance1000 12 12 months $0.121 / kWh
TXU Energy - Smart Edge 12 12 months $0.139 / kWh
Constellation - 12 Month Usage Bill Credit 12 months $0.142 / kWh
TriEagle Energy - Real Deal 12 12 months $0.149 / kWh
Reliant - Reliant Power Savings 12 plan 12 months $0.159 / kWh
Direct Energy - Apartment Basics 12 12 months $0.165 / kWh
Rhythm Energy - Clear Choice 12 12 months $0.168 / kWh
Green Mountain - Pollution Free Conserve 12 Preferred 12 months $0.175 / kWh
Payless Power - 6 Month - prepaid 6 months $0.186 / kWh

Please note: All rates above are accurate as of 10/31/2025, 7:12:46 PM CDT for ZIP Code 76240. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Your power to choose electricity in Gainesville

In 2002, deregulation took effect in most parts of Texas, including Gainesville. Since then, the city’s residents have had the power to choose their energy provider, instead of having to buy electricity from their utility company. To start exploring Gainesville electricity rates and plans from top-rated providers, submit your ZIP code on this page.

Choose Texas Power is not affiliated with Power to Choose, powertochoose.org, or the PUCT.

Average residential energy rate

The electricity rate you’ll pay in Gainesville depends on how much electricity you use, as most plans have a tiered pricing structure

  • At the 500 kWh level, the average rate in Gainesville is 21.2 cents per kWh
  • At the 1000 kWh level, the average rate in Gainesville is 13.2 cents per kWh
  • At the 2000 kWh level, the average rate in Gainesville is 16.3 cents per kWh

Shop energy rates on our independent marketplace to easily find a competitive fall energy plan. Compare the best power companies and rates in Gainesville by entering your ZIP code on our marketplace. You can also call our experts to shop over the phone and sign up for a plan in minutes.

Explore our best energy providers

Having as many energy options as you do in a deregulated market can feel overwhelming. To help, we’ve highlighted a few of our most popular electricity providers across Texas. Some of the top energy providers on our marketplace include TXU Energy, Gexa Energy, and 4Change Energy. Find out what these providers—and more like them—have to offer.

Provider

Best known for

Our rating

TXU Energy Offering a diverse selection of plans 5/5
Gexa Energy 100% green energy plans at an affordable cost 4.9/5
4Change Energy Donating 4% of its annual profits to Texas charities 5/5
Express Energy Attentive customer service 5/5
TriEagle Energy Transparent, fixed-rate plans 4.9/5
Frontier Utilities Low-cost, straightforward power plans 4.8/5
Veteran Energy Its mission to help veterans and their families 5/5

Shop these and numerous other energy providers by entering your ZIP code on our marketplace today.

You can secure the lowest available rate in Gainesville at 8.6 cents per kWh from Frontier Utilities.

Oncor Electric Delivery: Gainesville’s utility company

While you can choose your electricity provider in a deregulated market, your utility company is determined by your address and cannot be changed. Utilities deliver electricity, maintain power lines, and restore service during power outages. The utility company for Gainesville is Oncor Electric Delivery. In the event of a power outage or electrical emergency, call your utility company, not your provider. Here’s how to contact Oncor:

All utility companies charge a transmission and distribution utility (TDU) fee for delivering electricity. This includes a base monthly charge and a usage charge per kWh. Oncor Electric Delivery charges $4.23/month and 5.6032 cents/kWh.

Types of Gainesville electric plans

Like energy providers, there are also several different types of electricity plans in Gainesville. Here are some of the plan types you might encounter on Choose Texas Power:

  • Fixed-rate plans: If you choose this option, you’ll get a guaranteed electricity rate for the life of your plan. Usually, fixed-rate contracts last between 12 and 36 months. However, while you won’t need to worry about price hikes due to increased energy demand, you’ll likely face an early termination fee (ETF) if you cancel service before the contract is up.
  • Variable-rate plans: With a variable-rate plan, your rate may fluctuate each month, depending on the wholesale price of electricity. When demand is lower, you could benefit from a cheaper rate. But when demand increases, your rate (and energy bill) could go up, too. Variable-rate plans don’t require you to sign a contract, so you can leave your plan at any time without paying an ETF. This could be ideal if you’re a short-term renter looking for flexibility.
  • No-deposit plans: Most Gainesville electricity providers have credit score requirements for their energy plans. If your score doesn’t meet their threshold, you’ll typically have to pay a security deposit before the provider will begin service. Alternatively, you can bypass the credit check and deposit by signing up for a no-deposit plan (such as a prepaid plan). Instead of paying for your electricity after you use it, prepaid plans let you pay in advance and reload your account when it gets low.
  • Time-of-use plans: A time-of-use (TOU) plan contains rates that fluctuate based on electricity demand. During times of low demand, such as late at night, you can enjoy a decreased rate. However, your rate may increase during peak hours, like mornings and afternoons. This plan could be advantageous if you are comfortable shifting your usage to capture lower rates during off-peak hours.

Understanding Gainesville electric rates

In Texas, energy rates vary depending on your location within the state. There are a few reasons for this, but much of it is due to utility companies’ different transmission fees. Because of this, it’s important to use your specific location when searching for rates.

To view accurate rates near you, enter your ZIP code on the Choose Texas Power marketplace and begin comparing plans today.

Gainesville commercial energy

Commercial energy is also deregulated in Gainesville. If you’re a business owner, Choose Texas Power can help you find cheap electricity in Gainesville and create a personalized electricity plan for your company. Get in touch with our team by filling out our commercial energy form or by calling the phone number on your screen.

Green energy plans in Gainesville

If you’d like to go green with your energy plan, Gainesville is a great place to do it, thanks to Texas’s heavy investment in renewable energy generation. The state leads the nation in wind energy production and ranks second for solar energy.

All energy companies in Gainesville include a percentage of renewable power in each plan they sell. To figure out how much green energy is in your plan, review its Electricity Facts Label (EFL).

In Gainesville, many providers offer fully renewable plans. Plus, some electricity companies — including Gexa Energy and Green Mountain Energy — exclusively sell 100% green plans. You can discover renewable energy rates from these providers by submitting your ZIP code on this page.

Moving or switching providers in Gainesville

No matter if you’re a new arrival or a longtime Gainesville resident, Choose Texas Power can match you with the right plan for your household’s energy needs. Here are some tips on how to use our marketplace to find the right fit.

Moving to a new address

Relocating to Gainesville from another state? Enter your new ZIP code to see what’s available at your new address. Otherwise, if you already live in Texas, reach out to your current provider and ask about transferring your plan to your new home in Gainesville.

Switching energy providers

Already have an energy plan in Gainesville? You can use Choose Texas Power to search for a cheaper rate or different type of plan. But before you switch providers, make sure to read through your current plan’s EFL. If it’s a fixed-rate plan, you may have to pay a penalty for canceling before your contract expires.

Gainesville energy FAQs

Which provider has the cheapest electricity rates in Gainesville?

Gainesville electricity rates change frequently, but right now, the lowest prices on our marketplace are offered by Frontier Utilities with rates starting at 8.6¢/kWh. However, prices change often. Before signing up for a new plan, it’s worth submitting your ZIP code to find the most up-to-date rates.

Where can I compare Gainesville electricity rates?

Choose Texas Power’s marketplace offers a convenient way to compare electric rates in Gainesville. In a few quick steps, you can find today’s best electricity rates in Gainesville, compare plan features, and sign up with a new provider — all in one place.

How do I find the best electric plan in Gainesville?

First, you should consider your energy needs and preferences. Maybe you’re committed to finding a green energy plan, or you’re hoping to avoid a deposit by signing up for a prepaid plan. Or perhaps you’re simply looking for the cheapest rates. Once you’ve determined your priorities, you can use Choose Texas Power to discover plans and filter them to find the ones that fit your specific criteria.

How does weather affect energy rates?

In summer and winter, temperatures are at their most extreme. This means that people are relying on their HVAC systems to cool and heat their homes, which creates more demand for energy. As a result, prices typically increase during these high-demand periods. Demand and rates tend to drop in spring and fall because temperatures are milder, so we recommend shopping for a new plan during these periods.

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