Direct Energy Rates, Plans, and Reviews
Explore affordable electricity plans from Direct Energy on the Choose Texas Power marketplace.
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Find the electric rate that’s right for you
Direct Energy electricity rates
| Plan Name | Term Length | Rate per kWh |
|---|---|---|
| Direct Energy - Live Brighter Lite 12 | 12 months | 14.9¢ / kWh |
| Direct Energy - Live Brighter Lite 24 | 24 months | 15.5¢ / kWh |
| Direct Energy - Apartment Basics 12 | 12 months | 15.9¢ / kWh |
| Direct Energy - Bright Secure 12 | 12 months | 15.9¢ / kWh |
| Direct Energy - Live Brighter 1K+ 24 | 24 months | 16.8¢ / kWh |
Please note: All rates above are accurate as of 4/28/2026, 9:36:42 AM CDT for ZIP Code 79707. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
About Direct Energy
Based in Houston, Direct Energy is one of North America’s largest natural gas and retail electric providers (REPs). The company, which is a subsidiary of NRG Energy, serves millions of customers across Texas, certain states in the Northeast and Midwest, and parts of Canada. In Texas, Direct Energy sells residential and commercial electricity plans, as well as a range of home protection services.
To explore Direct Energy electric rates in your area, enter your ZIP code on this page.
Additional services and benefits
If you’re a homeowner, you can enjoy home protection plans from Direct Energy to help you prepare for life’s unexpected events. Shop protection plans for AC and heating, electrical wiring, plumbing, and more. Direct Energy customers can also save money on smart home security systems through its partnership with Vivint.
Direct Energy’s service areas in Texas
Direct Energy provides electricity plans across most of the Lone Star State, including these major metropolitan areas:
Plans offered by Direct Energy
Choose Texas Power’s free marketplace makes it easy to compare Direct Energy plans side by side with other top electric companies. One perk of choosing Direct Energy is its 90-day satisfaction guarantee for new customers. If you’re unhappy with your Direct Energy plan, you can switch to a different one with no penalty within 90 days.
The following details a few popular Direct Energy plan options:
Live Brighter Lite 12 and 24: Direct Energy’s low usage plan
The Live Brighter Lite plan offers a low fixed rate for 12 or 24 months. The plan waives the $9.95 usage charge when you use less than 1,000 kWh in a billing cycle. Early termination fees (ETFs) are $150 for the 12-month term and $295 for the 24-month term. This plan works best for small homes with low energy consumption.
Live Brighter 1k+ 24: For large households
This 24-month fixed-rate plan is designed for high-energy households. The $9.95 usage charge gets waived when you use over 1,000 kWh in a billing cycle, so it’s a good fit for those who consistently exceed that threshold. An ETF of $295 may apply if you cancel the plan early.
Bright Secure 12: Direct Energy’s straightforward plan
The Bright Secure 12 is a simple fixed-rate energy plan lasting one year. There are no markups on TDU fees for 12 months, so your rate stays consistent throughout your contract. It’s a good fit for those who want a reliable rate without needing to monitor usage levels. Canceling this plan before it ends may cost a $150 ETF.
Same-day electricity with Direct Energy
Are you on a tight schedule and need to enroll in a power plan fast? Direct Energy lets you access same-day electricity when you sign up by 5 p.m., Monday through Saturday. Whether you’re moving into a new place or switching providers, Direct Energy can help you turn your lights on as soon as possible. Choose from flexible plan options and sign up for reliable power without the wait.
If you want to quickly compare options from other providers before locking down an option, Choose Texas Power can help. Explore other same-day electricity options in Texas on our marketplace and learn more about provider cutoff times. You can also call our energy experts to find the best plan for your unique energy needs today.
Find Direct Energy plans with Choose Texas Power
With the free Choose Texas Power marketplace, you can easily browse Direct Energy rates and compare them with options from other providers. You may find that prices can differ by location due to utility transmission charges and government fees. Search for electricity rates in your ZIP code for the most accurate pricing.
Choose Texas Power can help you compare rates for your location and sign up all in one place. Here’s a quick overview of how the process works:
- Submit your ZIP code. You can browse electricity plans available in your area from the lowest to the highest price.
- Choose a plan. You can explore your results and filter by rate type, term length, green energy, and more.
- Sign up for your new plan. You can sign up in a few easy steps online or by calling the number on this page and speaking with one of our energy professionals. Your new energy supplier will handle the setup or switch.
Our review of Direct Energy
Overall, we rated Direct Energy 4.2 out of 5 stars.
- Our Direct Energy reviews consider customer service, plan options, and online accessibility.
- Direct Energy is a good choice for smaller homes that don’t use a lot of electricity and want a plan that’s easy to manage online.
- One downside to Direct Energy is the plan variety. There aren’t as many plans to choose from compared to other providers, which could be limiting if you want more flexibility.
You can read the full breakdown in our Direct Energy review.
Contact Direct Energy
If your power goes out, you’ll need to contact your utility company — and not Direct Energy or another electricity provider — to restore it. To find the utility company in your area, explore our utilities page.
However, you’ll want to contact your provider if you have questions about your electric bill, payment, or plan. Here’s how to reach Direct Energy:
- Pay your bill online.
- Manage your account on the app.
- Call customer service at 1-888-305-3828.
- Pay in person.
FAQs about Direct Energy
Does Direct Energy have an app?
Yes. You can download the Direct Energy Account Manager app on the Apple App Store or Google Play.
Where can I compare Direct Energy plans?
The best place to compare Direct Energy’s plans is through Choose Texas Power. Our independent marketplace is free to use and makes energy shopping easy. Compare accurate rates and consult our energy resources to find your next power plan. Enter your ZIP code to get started.
Will Direct Energy charge me a cancellation fee?
Yes, Direct Energy charges an ETF if you cancel your plan early. The fee is $150 for 12-month plans and $295 for 24-month plans. However, if you’re moving outside of Direct Energy’s service area, the fee will be waived.
Is Direct Energy a good company?
Direct Energy is a popular choice in Texas and earned a 4.2 out of 5 in our provider review. It scored well for customer service and online accessibility, but its plan selection is its main drawback. If you have a smaller home or apartment with low energy usage and want easy online account management, Direct Energy is worth considering.
How much does Direct Energy charge per kWh?
Direct Energy rates vary by location and plan. Based on the 79707 ZIP code, rates range from 14.9 to 16.8 cents per kWh at the time of writing. Enter your ZIP code on our marketplace for the most updated electricity rates in your area.
